Following a chapter detailing the theoretical and methodological approaches to this research (Ch 2), I provide analyses of four digitally-driven phenomena. Chapter 3 investigates the creation of “the skeptical citizen,” an expansion and advancement on Schudson’s (1998) oft-cited monitorial citizen that is exemplified by changing norms of campaign content that are taking place within campaign microsites, political blogs, and websites and webpages devoted to fact checks. Chapter 4 looks at the changing practices of information sharing and the circulation of political content taking place via social media, and argues that these changes imply very different views of how citizens are organized in relation to one another and to campaigns. Chapter 5 investigates the content of campaign-produced social media, and discusses what the wealth of behind-the-scenes and retail-politics-goes-online material that exists there means for visions of citizens and the information they should receive. Finally, Chapter 6 examines the ways that the tension of needing to maintain control of a message and wanting to foster discussion is currently playing out in a digitally-mediated environment, how these tensions are navigated by campaigns, and how those practices imply new versions of the “managed” citizens discussed by Howard (2006) and Kriess (2009).
It looks so nice and tidy (not to mention easy, though that’s surely an optical illusion) laid out like this!